Shaping Perceptions of Your Organization

NEP Content and Branding Specialist Jim Aleski spoke to a group of representatives from across the Police Conference of New York (PCNY) about the importance of using external messaging to shape the perceptions of your public safety labor organizations.

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Jim Aleski is a nearly 30-year fire service veteran and career Lieutenant in the Cherry Hill (NJ) Fire Department outside of Philadelphia. Jim serves as a Branding and Content Specialist at NEP and formerly served as the Communications/Social Media Director for the Professional Firefighters Association of New Jersey (PFANJ), the state affiliate of the International Association of Fire Fighters (IAFF). Prior to becoming a career firefighter, Jim responded as a volunteer while working for more than a decade as a media producer. Jim was involved in the production of hundreds of national TV commercials, network branding campaigns, music videos, and corporate communication projects. Jim holds a BS in Mass Communications from Emerson College and earned a MS in Fire and Emergency Management Administration from Oklahoma State University.