#FundraisingFriday - A Call to Action!

It’s time to talk fundraising again, and this week’s focus is on a Call to Action. What is it? Why do we need one? Who are we calling? How do we make one that works?

That’s the dictionary definition, but what is it really? It’s the “ask”. It’s what you want your donor to do - sign a petition, donate money, donate supplies. This line should be used in your social media posts, on the online landing page for your campaign, the tag line for an in-person ask, and your guiding light when making marketing decisions and communicating about what you’re trying to do and why others should support you.

If you have a strong, clear, and concise CTA, your fundraiser has even more potential to make a huge difference for those you are giving back to. It is an easy tagline that mobilizes your donor. Think of it as an elevator pitch.

Here’s a good basic formula to help you think about how to make your own successful CTA:

- Join us in our mission to ___(your cause/mission’s focus)___ by supporting our cause here: [Insert link to fundraising page].

- Keep it simple sunshine (or “KISS”) on social media because donors have a shorter attention span on social media, website, and email platforms because of the abundance of information and media at their fingertips.

- Some great examples of a CTA before a donation link include:

Florida Fallen Heroes - “It is our purpose to gain funds through the foundation to offset the cost of this monumental task. We strive to make certain that every fallen hero is not forgotten.”

Long Beach Police Officers’ Association - “Supporting the Heroes Who Protect Long Beach”

‍Yonkers Fire Officers Association - “Yonkers Fire Department is composed of over 450 professional firefighters who continue to serve the city 24/7, answering over 18,000 calls per year.”

- Be sure to be quick, clear, and informative to capture the audience’s attention right away.

In the end, knowing your CTA, sharing it concisely, and making sure it resonates with your donor audience is an art form, but it is a skill that can be developed with SEO keywords, donor audience testing, and practice on sharing your mission. You’ve got this, and we at NEP Services have the resources to support you!

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NEP Services makes fundraising simple! NEP Services was founded in 1997, focusing primarily on direct mail and telemarketing for police organizations. These services proved instrumental in helping law enforcement clients fund community initiatives and build positive relationships within the communities they serve. Since our founding, NEP Services has been driven by our commitment to developing innovative technology that empowers our clients and the communities they serve. Our journey has been marked by remarkable milestones, achieved through the tenacity and diverse talents of our exceptional team. As the world continues to evolve, we remain dedicated to continuous innovation, setting ambitious goals, and providing the tools and support our clients need to make a lasting impact.