Need to Fundraise? What’s Your Mission? What’s Your Goal?

A good first step for any fundraising effort is to identify what your mission is. This should be what you want to do with the money you raise. Tell the public, “your donations will help group X facing situation Y.” The more specific you can be, the more drawn the public will be to support your cause.

This should be a simple, succinct statement that is a sentence or two at most. Think of it as your elevator pitch as to who you are, who you’re raising money for, and how donations will help those in need.

Practice this pitch. Work on it! Be authentic with it! Donors will feel your authenticity through your words, so be honest and true to why you’re doing this.

The second step is sharing your campaign fundraising goal.

How much money do you want to raise?

Knowing your monetary goal is not only beneficial to your balance sheet, but it can also be a great way to highlight progress to your potential donors. If your goal is $100,000, then you should have a big celebration when you hit $25K and $50K! This shows your appreciation to those who have donated; it may encourage a second donation from them; it could also draw in new donors by seeing your success and public support.

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NEP Services makes fundraising simple! NEP Services was founded in 1997, focusing primarily on direct mail and telemarketing for police organizations. These services proved instrumental in helping law enforcement clients fund community initiatives and build positive relationships within the communities they serve. Since our founding, NEP Services has been driven by our commitment to developing innovative technology that empowers our clients and the communities they serve. Our journey has been marked by remarkable milestones, achieved through the tenacity and diverse talents of our exceptional team. As the world continues to evolve, we remain dedicated to continuous innovation, setting ambitious goals, and providing the tools and support our clients need to make a lasting impact.